Apple is getting ready to release the iPhone Ultra to compete head-to-head with the Galaxy S27.

Apple is monitoring the progress of its primary rival, Samsung, as evidenced by its intention to launch its inaugural foldable iPhone around the same time Samsung typically unveils its Galaxy S series. This move suggests that Apple aims to directly compete with Samsung’s upcoming flagship, the Galaxy S27.

Apple is expected to unveil the iPhone 18 lineup in the latter part of 2026 and introduce the folding model in early 2027, aligning with the timing of the Mobile World Congress (MWC). This schedule coincides with Samsung’s Galaxy S line presentations at the same event.

The two leading companies will directly compete for market focus in the beginning of the year, creating an unprecedented dispute. Largan Precision’s CEO, Lin En-ping, mentioned in a recent shareholder meeting that the fourth quarter will be more hectic than usual.

Analysts believe the executive’s statement is likely about the first foldable iPhone, and they expect Apple to take advantage of the Lunar New Year period in China to promote the new device in one of its key markets.

Samsung will not abandon the affordable market.

Samsung is already preparing new devices to enhance its position in the market, including the Galaxy Z Fold 8 Wide, which is expected to feature a distinct screen format and rival upcoming Apple devices.

We have created an informative article discussing everything we know about Apple’s initial foldable iPhone. You can find all the details here.

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